Bargain Fragrance Reviews

Loud for Him by Tommy Hilfiger (2010)

05/11/15 01:51:48 

by: Dr. Marlen Elliot Harrison

This is another in a series of bargain fragrance reviews, scents that may be found online or at discount stores for US $25 or less. Leave a comment below for your chance to receive a sample, shipped anywhere in the world, free! Summary: A discontinued misfire from Lauder on behalf of the Tommy Hilfiger brand and with input from a photographer, designer and a rock band, Loud for Himnevertheless offers a strange brew of patchouli, rose and tobacco that recalls both the original Tommy Boy and mainstream citrus aquatics. Surprisingly, the result is actually kind of addictive and completely unisex, but not at all loud.

Perfumer: Aurelien Guichard and Yann Vasnier.

Try this if you like: The idea of a jammy, fresh rose without its bitter, earthy edges; green patchouli, without the hippy, headshop connotations; fruity scents that highlight citrus notes like grapefruit or yuzu; synthetic musks like calone; cedarwood; the original Tommy Boy EDT; a hint of classic barbershop aromas.

Pros & Cons: This strange little fragrance seems to get strong reviews from those who actually own and wear it, suggesting there is a bit more than meets the eye here. Those looking for a gentler, warm-weather friendly rose/patch accord will love Loud. The longevity and sillage, however, leave something to be desired. Overall, Loud has strong ties to the original Tommy Boy and seems like it could have been launched as a flanker - Tommy Night or Tommy Extreme, or whatever.

Notes: Somewhat of a mystery as press info only offers rose, patchouli and tobacco.

Reminds me of: A much lighter version of Agent Provocateur, Mugler Angel Innocent Rock, or L’Artisan Voleur de Roses.

Designer’s Description: “Five collaborators, each at the top of their creative fields – Co-Founder of The:Hours Agency, two hotshot young perfumers, an unbelievably hip packaging designer and a painfully cool photographer and filmmaker who’s got “next big thing” written all over him – joined forces with Tommy Hilfiger to get LOUD. Over the course of a year, their minds met over each phase of the project. From the blazing sound of the ad campaign to the groundbreaking bottle made in the spirit of collector’s vinyl records and even the drenched-in-sexy fragrances themselves. The result is LOUD, in every way the senses can experience it: Arresting, bold, bright, original and inspired.” ELCompanies.com

Number of times tested: 3 times over the last week.

Number of sprays applied for this review: 2 sprays to the back of my hand from a 30ml bottle I purchased online for $6 USD.

Fragrance strength: EDT

Development: (Linear / Average / Complex): As Loud gets quiet, so does the jammy rose at the top, giving way to a woody patchouli (is that cedar?) that surprisingly gains strength during the 2^nd hour. Was tobacco supposed to be a key player here? And there is some strong citrus and calone muskiness in the earlier stages while a mysterious banana leaf note hovers around the opening. I also get a bit of a Pinaud Clubman aura at the fringes but perhaps that’s the patchouli peeking through.

Longevity: (Short / Average / Long-lasting) As soon as the fragrance hits the skin it seemingly begins to disappear. It was almost imperceptible by hour 4 despite some mysterious tendrils of patchouli catching my attention now and again.

Sillage: (A Little / Average / A Lot) A quiet skinscent; should work well in both warm and cool weather and likely office-safe.

Note about the packaging: Kitschy or creative? You tell me… Loud for Him arrives in a round glass bottle with black backing resembling an LP and is then housed in a paper box suggesting an LP sleeve with the cap visible like a knob on an old stereo. It seems that the packaging changed at some point and so there are also bottles housed in a plain gray paper box.

Where can I buy it? 30ml Perfume sprays are as low as $6 USD on online auction and discount sites.

The Bottom Line: When the original Tommy Boy launched back in 1995, I immediately loved the cranberry,APPLE, citrus and woods composition but avoided purchasing a bottle due to its overwhelming popularity with the masses. Like CK One the year before and Acqua di Gio the year after, I could easily smell Tommy Boy pretty much anywhere I went. Since that time, I have never met a Tommy fragrance I have actually felt strongly about and as such, Loud for Him is the first Hilfiger scent to make it into my collection. Oh wait, I did own and enjoy Tommy T for Him for a few months but I preferred to use it as a room spray due to poor longevity; it worked wonders in my decrepit professor’s office. Nonetheless, it was a peaceful and soothing fabric softener scent. Now I have my very first Tommy that I will actually wear; Loud is definitely intriguing. From all of the press materials, one might expect an in-your-face, avant garde homage to rock music, especially since the creators are cited as expressing their intention toTARGET a younger generation. There were no less than 5 collaborators along with the Ting Tings, and so I’m left scratching my head wondering just what happened for Loud to have turned out so…well, tame. Was this the 67th of numerous prototypes, with marketing and development telling the creative team “Cheaper! Simpler! Duller!”? When I think of classic rock I think of auto exhaust, the plasticene smell of vinyl LP’s, leather jackets, cigarette smoke, weed, hairspray, etc. And even the title is a misnomer, as Loud is anything but. So here’s what Loud is: an easy to wear rose/patch combo just different enough from others in the genre to warrant a sniff. Moreover, whereas rose scents from Montale, Creed and Penhaligon’s can seem downright stifling in hot weather, I imagine Loud will blossom. In its demureness, it is akin to a body spray. But this is where things get interesting – the synthetic musk and citrus in the opening creates an airiness missing in so many others. And Loud prompts me to sniff at my wrist each time I wear it; I definitely experience “What IS that? It smells great! Oh, wait…that’s me!” And this surprises me because to read this review, I seem rather nonplussed. But there’s more – the patchouli. I’ve reached a point where many of my patch scents are beginning to smell alike. But Loud doesn’t really reveal its patchouli heart until the drydown once the rose has relaxed, although the citrusy musk stays present throughout. Overall, and for the price, you could do worse. And if you’re looking for a floral scent that stays away from drugstore musk, gourmand accents, oud, pepper, or incense, then Loud for Him might be it. Please note, patchouli-haters have been warned! : )

Dr. Marlen Elliot Harrison Perfumer/owner at Kings Palace Perfumery, Dr. Marlen Elliot Harrison is also the creator ofThePerfumeCritic.com and has contributed to Perfumer & Flavorist, American Society of Perfumers, Basenotes, Fragrantica,Playboy, Men’s Journal, Men’s Health, The New York Times,Forbes, NowSmellThis, and BeautyAddictMag. Marlen is a professor of humanities with over 15 years in international academia; his research can be found in peer-reviewed publications ranging from Qualitative Research in Psychology to Language Learning in Higher Education.

Having lived in the USA, UK, Japan & Finland, Marlen currently resides in Washington, DC where he works both part-time at The Smithsonian Institute’s National Museum of the American Indian and as a professor / faculty supervisor for Southern New Hampshire University’s online graduatePROGRAMS in Writing and Literature. Learn more about Marlen at www.MarlenHarrison.com.

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